‘People want to feel like they are buying into something bigger than themselves. Your brand must give them that opportunity.’ – James Watt, Brew Dog
A well designed beer bottle may get you a few more sales, but a well executed brand will win you the hearts and minds of many craft beer devotees, willing to sacrifice their time, energy and hard-earned cash for you and your business.
Branding isn’t merely a good logo or a collection of cans that sit well on a shelf together; your brand is derived from who you are, why you exist, how you want to be, and what people perceive you to be.
People buy into brands far more than they purchase products.