Coming from a traditional sales background where he learned the ropes, David Laird – also known as the Bearded Beer Baron – moved into the beer industry working for Beer52, helping to retain customers and develop and grow Ferment magazine.
Having done a stint at Cara Technology – working with yeast – David is now a consultant working with brands such as Flavourly and breweries like Loch Lomond up in Scotland to develop their offering and increase their sales.
In this episode we look at everything from beer subscription models and mail order, the challenges that many brewers face when it comes to sales, and take a general look over the industry as it stands today at the start of a brand new decade.
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