About the show

Winner of the siba business award for best independent craft beer promotion 2023

Judges were hugely impressed by the breadth of information and knowledge being shared on this podcast and thought the execution was professional, engaging and entertaining. Particularly liked how brewery businesses themselves would benefit from listening – with some great insight on offer.

SIBA Judging Panel
Since launching in November 2018, the Hop Forward Podcast has been widely listened to by beer professionals and drinkers like in the United Kingdom, Europe, USA and across the world.

We've visited breweries and businesses and interviewed guests from the global beer industry, all of whom have had their own unique take on the brewing supply chain, from grain to glass.

Interest in the podcast continually grows every week and the podcast has been featured in a variety of publications, nominated as a finalist in the Guild of British Beer Writers Awards (2020) and was the winner of the Best Independent Craft Beer Promotion at the 2023 SIBA Business Awards, exposing the podcast to a wider audience.

The podcast is sponsored by a variety of supply chain businesses, all of whom get their message to a growing audience of beer professionals.

GUESTS INCLUDE...

Paul Jones

Cloudwater Brew Co

Johnny Garret

Craft Beer Channel

Lotte Peplow

Brewer's Association

Combie Cryan

Round Corner Brewing

Matthew Curtis

Pellicle

Father Mateusz

Tynt Meadow

Tim
Dewey

Timothy Taylors

Adam & Dan

Heist Brew Co

Paul Jones

Cloudwater Brew Co

Johnny Garret

Craft Beer Channel

Lotte Peplow

Brewer's Association

Combie Cryan

Round Corner Brewing

Matthew Curtis

Pellicle

Father Mateusz

Tynt Meadow

Tim
Dewey

Timothy Taylors

Adam & Dan

Heist Brew Co

...and many more!

Discover all our guests

As Featured in...

Since launching in November 2018, listenership is increasingly weekly and mostly comprises of beer professionals from the United Kingdom, USA, Ireland and beyond.  Nick is a regular writer for the SIBA Independent Brewer Magazine and had appeared on BBC Radio on numerous occasions to talk about the brewing industry, as well as featuring on BBC Songs of Praise in 2016 with his own brewery, Emmanuales.

 The Hop Forward Podcast has been featured in the following publications and nominated as a finalist in the SIBA Business Awards (2020 + 2022) and the Guild of British Beer Writers Awards for Best Beer Broadcaster (2020), exposing the podcast to a wider audience:

"Nick's insights into the business of brewing - it's fundamentals and future - helped shape our approach to the rebrand and distillation of our core range and identity. A critical voice in the industry."

James Leaver

Events & Marketing Manager

London Beer Factory

Listenership

Average monthly downloads

Our monthly average listenership around 3730 across all episodes† , with around 863 tuning in on average per week..

total listens across all episodes

Over the 56 months of publishing the show, we've amassed just under 209K listens across Apple Podcasts, Spotify and a wide variety of other platforms.

Tuning in from across the world

75% of our listenership tune in from the United Kingdom, with the remaining 25% predominantly listening from the USA, Canada, Europe, Austrailia and New Zealand.

Brewers and beer professionals

The vast majority of our listenership are brewing and beer professionals∿ working in a variety of breweries, bars, bottle shops and supply chain businesses.

MOST LISTENED TO EPISODES

Don’t Forget the Fuggles

Is there any Hope for the Future of British Hop

Season 2
·
Episode 104
Ali Capper from the British Hop Association talks about the devastating impact that the pandemic is having on British hop farmers.
TOTAL DOWNLOADS

Dutch Guy Talks D.O (Dissolved Oxygen)

with Laurent Engel from Wild Goose Filling

Season 3
·
Episode 123
Nick and Laurent - Business Development Manager for Wild Goose, based in Denmark - chat all things packaging; getting down to the nitty-gritty of canning and how brewers can package beer that they’d be proud to pour fresh from the packaging line and by the BBE.
TOTAL DOWNLOADS

What Women Endure Working in Craft Beer and Why It Needs to Change

with Siobhan Buchanan (@BritishBeerGirl) & Charlotte Cook

Season 2
·
Episode 119
Talking about sexism, misogyny, toxic workplace culture and leadership, and what women endure working in craft beer and hospitality.
TOTAL DOWNLOADS

A Sheep in Wolf’s Cothing

Matty Dixon, founder of SiWC

Season 3
·
Episode 122
Matt Dixon, founder of A Sheep In Wolf's Clothing, shares his vision for a more inclusive beer drinking experience.
TOTAL DOWNLOADS

awesome podcast!

Great content!  I listen every week 👍🏻

brewing Billiance

I found this podcast after looking for UK based beer podcasts, as I was finding the US ones a tad un-relatable in some aspects.  The discussions with breweries are fantastic, really insightful and help the humble home brewers (myself) understand the complexities of proper beer making!

Great beer industry insight

I really enjoy Nick's insightful look at the beer industry, especially the interviews and the diverse and varied range of guests.

Supplier Sponsorship

Join the list of suppliers and reach a wide audience of brewing and beer professionals through our various sponsorship packages.

The show is sponsored by a wide variety of businesses from the brewery supply chain.   We offer professionally sounding adverts and technical features to suit your beer business.  Get your message to a growing audience of over 8,000 listeners a month.

Take advantage of our limited SIBA BEER X pricing for the next...

00

days day

00

hours hour

00

minutes minute

00

seconds second

Become a supplier sponsor today!

You'll be in good company...

Join the list of suppliers and reach a wide audience of brewing and beer professionals through our various sponsorship packages.

Single Episode sponsorships
£ 150
PER EPISODE
Advertise your products and services to brewery and beer professionals
  • 30-60 second advert at the start of the episode and before or during the main interview.
  • Professional sounding advert recorded and edited.
  • Ad placement on website, social media and in podcast show notes.
Sponsor Episodes
Most Popular
TECHNICAL FEATURES
£ 250
PER EPISODE
Limited Availability
Discuss your products and services at length in a short discussion.
  • 15-20 minute interview feature about technical topic(s) of your choice.
  • Professional sounding feature recorded and edited.
  • Ad placement on website, social media and in podcast show notes.
  • We'll work with you to create a value piece that best reflects your business.
Book a Technical Feature
Perpeptual Sponsorships
£ 995
PER QUARTER
PAYABLE UP FRONT
Sponsor the Hop Forward Podcast on an ongoing basis and benefit from the ongoing:
  • 30-60 second advert at the start of the episode and cut into the middle of each main episode**.
  • 15-30 second advert at the start of Fermenting Thoughts†
  • Two technical features per quarter
  • Professional sounding advert recorded and edited.
  • Ad placement on website, social media posts and podcast show notes.
Partner with us
Become a supplier sponsor today!

Terms and conditions

  • Perpeptual Sponsorships are payable in advance by pro forma invoice and are commited to by quarter. Longer contracts are available if required with price on application.
  • ** Minimum of 6 episodes published per quater (fortnightly) but may be more depending on the publishing schedule.
  • ** Minimum of 6 episodes published per quater (fortnightly) but may be more depending on the publishing schedule.
  • † Fermenting Thoughts generally occur fortnightly but aren't guarnteed due to working commitments.
  • Technical Features have limited availability and are place where we feel appropriate.
  • Single episode sponsorships and technical features are payable by invoice due within 7 days of publish date of the episode.

NOTES

  • † Stats are calculated on a mean average of over 56 months, since the show was launched.  Data is taken from Podomatic and Spotify and accounts for the combination of downloads to devices, streams through embedded players and Spotify's app.
  • ∿ Based on feedback from emails, messages, comments on social media and conversations at events, etc.

NEXT STEPS...

Contact us to discuss sponsorship

Ready to Hop Forward?

Want to get ahead in the brewing and beer business? Looking for a bespoke brand, marketing solutions and business advice from a craft beer specialist? Then get in touch today!
Get In Touch
PROUD MEMBERS OF...
Company
About Us Articles Contact Us
Hop Forward Ltd
70 Cromwell Street
Sheffield S6 3RN

Tel: +44(0)7881 995604
Company No: 11600526
SERVICES
Branding Marketing Commerial Consultancy Brewery Consultancy
Podcast
Learn More Episodes Subscribe Become a Sponsor
Privacy & Cookies Contact Us

SUBSCRIBE TO OUR NEWSLETTER

Looking for exclusive content, special offers and packages to help you get ahead in the brewing and beer business...?  Subscribe to our newsletter today to receive our (reasonably regular) newsletter.  No spam, just good content to help you hop rocket your way to success.