The Green Goddess

Common Rioters founders, Stephen and Maryann, have lived locally for many years, and already work closely with many in the community. They approached Hop Forward to help brand their brewpub, The Green Goddess - named after Ninkasi, the ancient Sumerian tutelary goddess of beer as well as the historic contribution of the hop to beer and life in South East London.

More than just a public house, Common Rioters brew beer on site for sale in the pub and beyond, taking pride in being inclusive, providing a place for education and access to work for the local community, and creating a place for a great range of groups to meet.

The logo was digitally drawn using Adobe Illustrator and incorporates the four building blocks of beer - hops, malt, yeast and water - on the goddess herself.

We’ve listened with interest to a fair few Hop Forward podcasts. Great for cleaning the cellar or cask washing too! I knew from those that Nick would do us proud. He listened to our story, where we are heading and how the name of the brewery and our new brewpub came about and what it means to us. Having a clear and unique brand is important to us.

It’s clear from the results that Nick spent much time thinking about our brief and illustrating our new logo. We love it! He’s managed to incorporate the key ingredients of beer into a modern diverse image. One that will help us stand out in a crowded market.

It’s been great and easy working with Nick, whether it’s talking brewing, beer or branding. Easy to get along with, but not afraid to put his view forward, there’s a wealth of knowledge and skill to be untapped.

The Green Goddess Logo Design

A brewpub as part of the Jack’s Acre development will return brewing to Eltham and the local community. Common Rioters are building a socially responsible, community focused business in the form of the a brewpub called The Green Goddess.

Behind the Branding

Stephen O'Connor, Managing Director
The Green Goodess, Brewpub

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