In 2018, The Sheffield Brewery Company launched a craft range aimed the modern consumer with a variety of interesting beer styles.
Having released a range of speciality ales under the 'Finely Polished Beers' banner, we created a set of simple, eye catching designs to showcase the more progressive and creative side of the brewery.
As Sheffield is known as the Beer Capital of the United Kingdom - see this independently commissioned report - we wanted to portray this through the use of hops, beer bubbles, brewing vessels, nestled within the iconic Sheffield city skyline.
Hops and key ingredients are listed on the front of each design as an anchor for the more educated craft beer consumer as to what hop varieties and specialty ingredients are contained within the beer.
We took beer names from the brands of polishes, their uses and colours for the Finely Polished Beers craft range to provide a backstory to the brewery's location and history, and draw people into the tap room itself by offering these artisan beers - often in limited quantities - in the Brewery Tap Room.