Imagine having a mystery shopper come into your brewery tap room or shop and assess how you and the team are doing from a customer experience perspective.
Well, that’s what Andrew Coplan who runs The Secret Hopper does for brewers across the United States of America.
With over 8000 breweries now in operation – and that figure still steadily rising – it is no longer enough just to ‘brew great beer’, though that certainly is a key factor. The modern drinker now wants the experience to go with it.
In this episode, Nick and Andrew discuss the merits of providing your customers with a great experience and how it can enhance your brewery, brand and business through adopting a few simple changes to how you operate.