Having moved from Hopcraft in November 2018, brewer Gazza Prescott wanted to embark on a new mission...
The Mission Creep logo took a while to conceptualise. Gazza knew he wanted something brooding and dark, and sent a photo of an old factory. The challenge when developing this logo was to balance all the elements into a cohesive whole.
Mission Creep is the expansion of a project or mission beyond its original objectives and is often considered undesirable due to the dangerous path of each success breeding more ambitious attempts, stopping only when a final, often catastrophic, failure occurs.
As a term associated with military operations, we were keen to incorporate that idea into the logo, along with the sense of something evil brooding in an abandoned brewery.
Hop Forward worked on getting our logos ready and we're bloody pleased with them! There were virtually no changes needed to the initial design, and great to work with. Super professional and we highly recommend them.
Sue Hayward, Team Toxic Ltd
© 2018 The Team Toxic Ltd. All brand rights reserved are to The Team Toxic Ltd who have permitted Hop Forward to use the rights in The Team Toxic Ltd designs and trademarks for portfolio purposes only.