Why is good branding pivotal to your beer business? Surely if the beer is good and the labels look great, you’re on to a winner, right?
Many people misunderstand branding for the visual elements that promote a business’s activities. Although the visual brand elements is a key factor in how you get your message across to potential drinkers, it really only is the tip of the iceberg.
Recorded live at the January SIBA North & East Region meeting at Rooster’s Tap Room in Harrogate, Hop Forward’s Creative Director and podcast host – Nick Law – gave a presentation on why he thinks great beer needs both a great brand and a great business to back it up.