Tune into our weekly podcast
Featuring interviews, discussions and stories from a wide range of brewers and beer industry professionals.
Tune into our weekly podcast
Featuring interviews, discussions and stories from a wide range of brewers and beer industry professionals.
About the show
Winner of the siba business award for best independent craft beer promotion 2023
Judges were hugely impressed by the breadth of information and knowledge being shared on this podcast and thought the execution was professional, engaging and entertaining. Particularly liked how brewery businesses themselves would benefit from listening – with some great insight on offer.
SIBA Judging Panel
Since launching in November 2018, the Hop Forward Podcast has been widely listened to by beer professionals and drinkers like in the United Kingdom, Europe, USA and across the world.
We've visited breweries and businesses and interviewed guests from the global beer industry, all of whom have had their own unique take on the brewing supply chain, from grain to glass.
Since launching in November 2018, listenership is increasingly weekly and mostly comprises of beer professionals from the United Kingdom, USA, Ireland and beyond. Nick is a regular writer for the SIBA Independent Brewer Magazine and had appeared on BBC Radio on numerous occasions to talk about the brewing industry, as well as featuring on BBC Songs of Praise in 2016 with his own brewery, Emmanuales.
The Hop Forward Podcast has been featured in the following publications and nominated as a finalist in the SIBA Business Awards(2020 + 2022) and the Guild of British Beer Writers Awards for Best Beer Broadcaster (2020), exposing the podcast to a wider audience:
"Nick's insights into the business of brewing - it's fundamentals and future - helped shape our approach to the rebrand and distillation of our core range and identity. A critical voice in the industry."
James Leaver
Events & Marketing Manager
London Beer Factory
Listenership
Average monthly downloads
Our monthly average listenership around 3730 across all episodes† , with around 863 tuning in on average per week..
total listens across all episodes
Over the 56 months of publishing the show, we've amassed just under 209K listens across Apple Podcasts, Spotify and a wide variety of other platforms.
Tuning in from across the world
75% of our listenership tune in from the United Kingdom, with the remaining 25% predominantly listening from the USA, Canada, Europe, Austrailia and New Zealand.
Brewers and beer professionals
The vast majority of our listenership are brewing and beer professionals∿ working in a variety of breweries, bars, bottle shops and supply chain businesses.
awesome podcast!
Great content! I listen every week 👍🏻
brewing Billiance
I found this podcast after looking for UK based beer podcasts, as I was finding the US ones a tad un-relatable in some aspects. The discussions with breweries are fantastic, really insightful and help the humble home brewers (myself) understand the complexities of proper beer making!
Great beer industry insight
I really enjoy Nick's insightful look at the beer industry, especially the interviews and the diverse and varied range of guests.
Supplier Sponsorship
Join the list of suppliers and reach a wide audience of brewing and beer professionals through our various sponsorship packages.
The show is sponsored by a wide variety of businesses from the brewery supply chain. We offer professionally sounding adverts and technical features to suit your beer business. Get your message to a growing audience of over 8,000 listeners a month.
These Terms and Conditions ("Terms") govern the sponsorship agreements between Hop Forward Ltd ("we," "us," or "our") and the sponsors ("you" or "sponsor") who wish to advertise on our podcast. By agreeing to sponsor our podcast, you agree to be bound by these Terms.
Publishing Schedule
1.1. We aim to publish podcast episodes regularly, approximately every 2-3 weeks. However, this schedule is not fixed and may vary based on our discretion.
1.2. As a sponsor, you acknowledge and agree that our publishing schedule is flexible and may change. While we will make every effort to provide you with advance notice of episode release dates, we are not bound to any specific schedule.
Payment Terms
2.1. All sponsorship fees must be paid in full in advance of your advertisement being included in any podcast episode.
2.2. Payment should be made through the methods specified in the sponsorship agreement.
2.3. If you book four (4) or more episodes at once, you are eligible for a 10% discount on the total sponsorship fee. This discount is only applicable when the episodes are booked and paid for simultaneously.
2.4. Payments made by card shall be subject to an additional 2.5% charge to cover the card transaction fee (via SumUp).
Ad Copy and Content Creation
3.1. You are required to provide the initial ad copy and any relevant materials for your advertisement upfront, at the time of booking.
3.2. We reserve the right to adapt or modify the wording of your ad copy to ensure it fits the style and tone of our podcast. Any changes will be made in good faith and in the spirit of promoting your brand effectively.
Ad Approval
4.1. We will create an audio version of your advertisement based on the provided copy and will send it to you in MP3 format (or a similar audio format) for your approval before it goes live on our podcast.
4.2. You must provide your approval or request changes within the timeframe specified in the approval request email. If we do not receive a response within the given timeframe and it conflicts with our publishing schedule, we reserve the right to publish the advertisement as initially produced.
4.3. Any changes requested after the approval deadline may not be accommodated, and additional fees may apply if a re-recording is required.
Liability and Indemnity
5.1. Hop Forward Ltd shall not be liable for any indirect, incidental, or consequential damages, including lost profits, arising out of or relating to the publication of your advertisement.
5.2. You agree to indemnify and hold harmless Hop Forward Ltd and its affiliates, employees, and agents from any claims, losses, or damages arising from your advertisement, including but not limited to intellectual property infringement, false advertising claims, or any other legal disputes.
Termination
6.1. Either party may terminate this sponsorship agreement at any time with written notice. In the event of termination by you, any fees already paid will not be refundable.
6.2. We reserve the right to terminate this agreement if you fail to comply with these Terms, including but not limited to the timely payment of sponsorship fees or failure to provide required materials.
Governing Law
7.1. These Terms shall be governed by and construed in accordance with the laws of [Your Jurisdiction], without regard to its conflict of laws principles.
7.2. Any disputes arising under or in connection with these Terms shall be subject to the exclusive jurisdiction of the courts located in [Your Jurisdiction].
By agreeing to sponsor our podcast, you acknowledge that you have read, understood, and agree to these Terms and Conditions.
NOTES
† Stats are calculated on a mean average of over 56 months, since the show was launched. Data is taken from Podomatic and Spotify and accounts for the combination of downloads to devices, streams through embedded players and Spotify's app.
∿ Based on feedback from emails, messages, comments on social media and conversations at events, etc.
NEXT STEPS...
Contact us to discuss sponsorship
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