Untappd and Twitter have a special place in the hearts of brewers and those within the industry. Not only can it be a great way to engage directly with your customers, but its also very satisfying to see who is drinking your beers and where.
However, social media platforms such as these have a darker side to them. Negative comments can leave a nasty taste in the mouths of brewers (though some customers would argue the brewer has left a nasty taste in theirs).
This week, Nick looks at several ways you can deal with criticism over social media.
Podcast: Play in new window | Download