Hyperlocalisation in craft beer refers to the trend of breweries focusing on creating and distributing their beers within a very limited geographic area, typically within a few miles of the brewery. The idea behind this approach is to create a strong sense of community around the brewery, while also allowing the brewer to experiment with locally-sourced ingredients and flavours that are unique to that particular area.
Hyperlocalisation can also be seen as a way for small breweries to compete with larger, more established breweries that have wider distribution networks. By focusing on a small geographic area, hyperlocal breweries can offer a more personal and intimate experience, and build a reputation for quality and innovation that is difficult to replicate on a larger scale.
This week, we have the pleasure of speaking with Amity Brew Co, a brewery located in Sunny Bank Mills, in the northwest of Leeds, England. Amity Brew Co prides itself on its focus on community, friendship, and, of course, fantastic beer. Join Nick as he sits down with Rich and Russ from the brewery to explore the unique qualities that set brewpubs and the communities they serve apart, as well as some of the challenges they face.
Nick also chats to Mike Benson from Crisp Malting Group to discuss mash efficiency and what you can do to improve yours.
THIS WEEK’S EPISODE IS SPONSORED BY: Crisp Malting Group
At Crisp Malt we have lived and breathed malting since 1870. With our passion and expertise, we produce and supply the finest UK malt to the brewing and distilling industry across the globe. Visit https://crispmalt.com/our-malts/heritage to discover more!
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At Crisp Malt we have lived and breathed malting since 1870. With our passion and expertise, we produce and supply the finest UK malt to the brewing and distilling industry across the globe.
We combine traditional and modern malting techniques at our sites in England and Scotland to create an impressive range of malted and non-malted products, including several unique and exclusive barley malts; such as Chevallier Heritage Malt and Clear Choice Malt.
We are brewing malt suppliers to a diverse range of partners; from the independent small craft brewery and whisky distiller to large global beverage companies. We ensure a tailored approach every time for all our customers, only supplying the best malt for their award-winning beers and whiskies.
At our head office in Great Ryburgh, Norfolk our dedicated Technical Team are not only responsible for malt analysis and ensuring all our barley is consistently the highest grade, but they also personally advise our brewing customers on brewhouse process improvement and beer recipe development. For instance, we can help troubleshoot issues in the mash tun or advise on washback problems for our distilling customers.
We love to share our production knowledge, and best practices with our customers, either through webinars, online articles, on a call or regular site visits to ensure our customers make the most of their Crisp Malt and that they return happy year after year.