Sell Sell Sell!

What beer buyers are really looking for

Season 5


Episode 180

On this episode of the Hop Forward Podcast, we delve into the often-overlooked art of selling craft beer.  While we’ve covered a wide range of brewing topics in the past, it’s time to explore the other crucial half of the beer industry: sales.

We examine the challenges of selling beer and the importance of building trust and relationships with customers.  Featuring the insights of Darren Filsell and Ben Stephenson, seasoned bar owners who are about to launch a Belgian Beer Cafe, Devil’s Depot, in Chesterfield, this episode provides valuable perspectives on what bar owners look for when purchasing beer from breweries.

Tune in for an insightful discussion that sheds light on the craft beer sales landscape and offers tips for success in a saturated market with wavering consumer confidence.

Nick is also joined by Will and Ben from Charles Faram to discuss dry hopping techniques and how everybody’s brewhouse is unique when it comes to adding hops on the cold side.

This episode is sponsored by...

Charles Faram & Co

Charles Faram have been sellers of hops since 1865 and hop-growers for even longer.

They stock nitrogen-flushed leaf hops, T90 and T45 pellets, and, to ensure their hops remain in optimum condition, they have state-of-the-art cold stores at their sites in Worcestershire and Yakima in the USA.

At brewers can shop by pay-as-you-go or using agreed credit terms for yeast, malt, fruit purees and other brewing products.  In addition to leading varieties from across the world, the Faram’s Family range brings to you Archer®, Emperor®, Godiva™, Harlequin®, Jester®, Most™, Mystic™, Olicana®, and Opus® from their Hop Development Programme right here in the UK.

If you would like more information or expert advice visit the brewer’s resources and FAQ pages of the website or contact their technical advisors for different uses, applications and recipes. They’re always really happy to help.

Visit to find out more.

Ready to Hop Forward?

Want to get ahead in the brewing and beer business? Looking for a bespoke brand, marketing solutions and business advice from a craft beer specialist? Then get in touch today!
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Sheffield S6 3RN

Tel: +44(0)7881 995604
Company No: 11600526
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