Branding a Beer Business A Discussion from a Designer's Perspective on Standing Out on the Shelves

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On the Hop Forward Podcast this week, two designers involved in the craft beer space – Marcus Ohanesian (Perfect Evolution) and podcast host Nick Law (Hop Forward) discuss branding from a designer’s perspective.

How has beer branding changed over time?  How does a designer approach a branding project?  What does a brewer need to do to get their product to stand out on a shelf or a bar?  And what even is branding?  Is it just the design on a can or a flashy logo?

These are some of the questions we ask as we talk about how branding can be make or break for your beer business.