On the Hop Forward Podcast this week, two designers involved in the craft beer space – Marcus Ohanesian (Perfect Evolution) and podcast host Nick Law (Hop Forward) discuss branding from a designer’s perspective.
How has beer branding changed over time? How does a designer approach a branding project? What does a brewer need to do to get their product to stand out on a shelf or a bar? And what even is branding? Is it just the design on a can or a flashy logo?
These are some of the questions we ask as we talk about how branding can be make or break for your beer business.