Branding a Beer Business

A Discussion from a Designer's Perspective on Standing Out on the Shelves

Season 2


Episode 109

On the Hop Forward Podcast this week, two designers involved in the craft beer space – Marcus Ohanesian (Perfect Evolution) and podcast host Nick Law (Hop Forward) discuss branding from a designer’s perspective.

How has beer branding changed over time?  How does a designer approach a branding project?  What does a brewer need to do to get their product to stand out on a shelf or a bar?  And what even is branding?  Is it just the design on a can or a flashy logo?

These are some of the questions we ask as we talk about how branding can be make or break for your beer business.

Ready to Hop Forward?

Want to get ahead in the brewing and beer business? Looking for a bespoke brand, marketing solutions and business advice from a craft beer specialist? Then get in touch today!
About Us Articles Contact Us
Hop Forward Ltd
70 Cromwell Street
Sheffield S6 3RN

Tel: +44(0)7881 995604
Company No: 11600526
  • +44(0)7881 995 604


Looking for exclusive content, special offers and packages to help you get ahead in the brewing and beer business...?  Subscribe to our newsletter today to receive our (reasonably regular) newsletter.  No spam, just good content to help you hop rocket your way to success.