Brewing Connections: How Triple Point is Building Sales Relationships in the Trade Market

Season 5


Episode 158

In this episode, we sit down with George Brook, co-owner of Triple Point Brewery in Sheffield. With a passion for craft beer and a drive for success, George and his dad, Mike, took a risk and purchased the Sentinel Brewhouse kit and took over the space.  George shares the story of how they turned the struggling brewery into the thriving business it is today, with a focus on selling beer to trade customers.

For more of the back story, go back and listen to Episode 4: Ups & Downs of Running a Brewhouse, with Master Brewer Alex Barlow.

He delves into the strategies and techniques they used to increase sales, from building relationships with local bars and restaurants to expanding their product offerings.  We also discuss the challenges they faced and how they overcame them, from navigating the competitive market to balancing the financial side of the business.

Join us for a fascinating conversation with George Brook as he shares his insights and experiences on growing a successful craft brewery, and how he and his dad brought Sentinel Brewhouse back from the brink. Whether you’re a beer lover or a business enthusiast, this episode is not to be missed.

Also on this week’s show, we’re joined once again by James from Ninkasi Rentals & Finance, who talks about CO2 recapture and how to save money in your brewhouse by harnessing the CO2 created by fermentation.

This episode is sponsored by...

Ninkasi Rentals & Finance

Ninkasi Rentals & Finance is an ideal partner for fast-growing and innovative businesses ensuring maximum flexibility of production to take advantage of the very latest techniques, styles and market opportunities.

Ninkasi provide high-quality equipment to the drinks industry and have a range of products in stock available for immediate delivery.  As drinks industry experts they not only deliver and install equipment but also happily provide further support to you and your business.

Visit today to find out more.

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