Coming from a traditional sales background where he learned the ropes, David Laird – also known as the Bearded Beer Baron – moved into the beer industry working for Beer52, helping to retain customers and develop and grow Ferment magazine.
Having done a stint at Cara Technology – working with yeast – David is now a consultant working with brands such as Flavourly and breweries like Loch Lomond up in Scotland to develop their offering and increase their sales.
In this episode we look at everything from beer subscription models and mail order, the challenges that many brewers face when it comes to sales, and take a general look over the industry as it stands today at the start of a brand new decade.
Today’s show is sponsored by Premier Systems, creators of BrewMan, the UK’s No.1 brewery management software, used by over 200 breweries and distilleries of all sizes.
The end-to-end system covers all back office functions such as CRM, stock control, distribution, cask tracking, reporting, raw material purchase ordering and traceability. BrewMan helps brewers focus on making great beer, not doing paperwork.
BrewMan is a cloud-based subscription service with no long term contracts or any upfront set up fees and starts from just £20 a month. If you would like more information about BrewMan, or book a demo of the software, please get in touch at +44(0)2380 811 100, email at email@example.com or visit premiersystems.com.