On BrewDog, China, Guinness and Marketing Transparency

Fermenting Thoughts

Season 5


Episode 160

In this episode of the Hop Forward podcast, hosts Nick Law and Sean Robertson delve into the controversial world of marketing transparency in the beer industry.  They begin by discussing BrewDog’s recent controversy over their decision to partner with ABInBev to brew their flagship brands in China.

The conversation then turns to the differences between a brand like Madri vs Guinness and how the latter still feels authentic and embraced by all craft beer drinkers, despite also being owned by a global beverage company.

Throughout the episode, Nick and Sean emphasize the importance of transparency in marketing and urge breweries to be honest about their values and practices.  As ever, the episode provides thought-provoking insights into the complex intersection of beer, marketing, and ethics, while Nick tries not to offend the French.

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