Co-founders John and Ollie approached us in Spring 2022 asking for help to put together a marketing strategy to help launch the brewery and expose them to a wider market. Given the timing – during a period of economic instability – and the sheer number of breweries in London creating world-leading craft beers, we felt that Great Beyond Brewing Co needed to consider more than just making excellent beer to help differentiate themselves from the many other breweries in the UK capital.
We spent time with the team exploring their business, asking many questions about their vision, values, proposition to consumers and how they would market themselves to their target customer base. Having visited the site and spent time with the owners remotely, we worked on a marketing plan that the team could then develop and implement to help grow their business and raise brand awareness.
