Rural Brewing Co

Branding the a Beer Destined for the Great Outdoors

About Rural Brewing Co

A brewery run by true outdoors folk who share the love for quality beer, teaming up to combine their knowledge and expertise to help showcase what Staffordshire Moorlands has to offer accompanied by great beer.

The Brief

We were approached by Rural Brewing Co – a start-up brewery looking to develop a taproom – create a brand based upon their beers and the great outdoors.  As passionate climbers, cyclists, walkers and all things outdoors, they wanted their logo, labels and website to convey the feeling you get when surrounded by nature pursuing these activities.

The team also wanted the beers to look vibrant and stand out on shelves or at the bar.

The solution

Alongside putting colourful designs and collages together based on a handful of professional photographs we were handed, we suggested that everything about the brand needed to speak to its main consumer base and be based around outdoor pursuits.

This included everything from creating a logo that echoed the idea of the outside – a mountain, trees and water that also looks like a hop, right through to borders and keys on the cans that look as if they have been taken from an OS map.

From a consultancy perspective, we advised the client to also look into providing experiential packages that combine with outdoor activities followed by beer tastings, food pairings, etc.


We created a sleek, monotone logo based on the idea of both the great outdoors and brewing, to be used in various applications.


We delivered a website in keeping with the brand and built an e-commerce platform for the brewery to sell its beers.

Brand Development

We helped develop a brand that spoke to their consumer base while still bearing the hallmarks of craft beer.


As a start-up brewing under contract, we guided the team through the process of starting a brewery and brand.

Another Hoppy Customer

Here's what the client says...

Hop Forward has helped our business grow within the two years that we have been working with them.  Communication has been excellent which has made the process of building the brand effortless. Our brewery was a completely new idea and all we knew was how to brew beer! They have helped us to grasp the branding side of the business. Thanks for all your hard work and look forward to our future projects. Rob Rural Brewing Co

Rob Goodley

Rural Brew Co

Like Rural Brewing Co? Then check out some of our other projects...

Want your beer to look as good as it tastes...?

Ready to Hop Forward?

Want to get ahead in the brewing and beer business? Looking for a bespoke brand, marketing solutions and business advice from a craft beer specialist? Then get in touch today!
About Us Articles Contact Us
Hop Forward Ltd
70 Cromwell Street
Sheffield S6 3RN

Tel: +44(0)7881 995604
Company No: 11600526
  • +44(0)7881 995 604


Looking for exclusive content, special offers and packages to help you get ahead in the brewing and beer business...?  Subscribe to our newsletter today to receive our (reasonably regular) newsletter.  No spam, just good content to help you hop rocket your way to success.