Industry Tap

Logo Design

About Industry Tap

Industry Tap is a tap bar and bottle shop that takes pride in offering a diverse selection of exceptional craft beers. They have 21 lines that feature a rotating selection of guest brews from breweries across the world.

The Brief

Previously a collaboration between bar owner Darren Filsell and Lost Industry Brewing, Darren acquired the business and enlisted Hop Forward to revamp their brand identity. The client requested a sleek and recognisable design that could be reproduced on merchandise, without the need for text. Furthermore, they sought a design that conveyed both “craft beer” and “Sheffield”.

The solution

We developed a logo that incorporated the iconic Sheffield cooling towers, which were once part of the skyline near Meadowhall shopping centre until their demolition in 2008. While the towers could be perceived as chimney stacks, we leveraged their form to resemble beer steins, thus maintaining the craft beer element. Our design drew inspiration from other craft beer brands, utilising similar themes and subtle cues, although some of these were ultimately excluded from the final version.

Like Industry Tap? Then check out some of our other projects...

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Ready to Hop Forward?

Want to get ahead in the brewing and beer business? Looking for a bespoke brand, marketing solutions and business advice from a craft beer specialist? Then get in touch today!
About Us Articles Contact Us
Hop Forward Ltd
70 Cromwell Street
Sheffield S6 3RN

Tel: +44(0)7881 995604
Company No: 11600526


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