Early on, Truth Hurts Brew Co invited us to look at their brewing process and recipes to see how they could improve their practices. Since then, they asked to us conceptualise some designs that would make the brand feel more cohesive, moving away from cartoon illustrations, which many breweries had adopted at the time.
Using surrealism, we worked with the brewery for a short period and used Adobe Photoshop to create various labels, pump and keg clips that reflected their off-the-wall beer names and the stories behind them. Part of this project was to set up a template that the brewery could use on future designs, which is still adopted today now the team has brought the designs in-house.
We delivered a range of labels, pump and keg clips and a website UI for Truth Hurts Brew Co.
We spent time at the brewery looking at and making suggestions on how to improve their equipment and processes.