Spotlight Brewing

Shining a Light One Beer at a Time

About Spotlight Brewing

Creating learning disability awareness and great craft beer, while supporting those with learning difficulties into working life, Spotlight Brewing provide a supportive and tailored working environment for people with intellectual disabilities.

The Brief

We were approached by the brewery to help uplift their branding, keeping in line with the brewery’s core values: to brew great craft beer; to provide a supportive and tailored working environment for people with intellectual disabilities; and to raise awareness and educate about the challenges people living with different intellectual disabilities face.

The client didn’t want to deviate too much from their sleek, black look; more, so enhance the range based upon the existing beer names: Spectrum, Fragile X, Undiagnosed and One More.

The solution

We felt from the start that we needed a better understanding of the disabilities in order to faithfully represent them visually.  Having undertaken research, we set about designing a range of can labels, each of them with their own unique look and feel while retaining elements – such as the typography and place-setting – that were concurrent amongst all the designs.

Brand Refresh

We refreshed the existing brand making the labels and keg clips more vibrant and unique.

Labels + Keg Clips

We set up templates for labels and keg clips for a variety of beers.

Like Spotlight Brewing? Then check out some of our other projects...

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Ready to Hop Forward?

Want to get ahead in the brewing and beer business? Looking for a bespoke brand, marketing solutions and business advice from a craft beer specialist? Then get in touch today!
About Us Articles Contact Us
Hop Forward Ltd
70 Cromwell Street
Sheffield S6 3RN

Tel: +44(0)7881 995604
Company No: 11600526


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